The Great Northern Food Experience

MarQuee Mall in Angeles City will host a major food market event

Northern Luzon has one of the richest food landscapes in the Philippines. The Ilocano region has given the country the iconic dishes pinakbet and bagnet, as well as the popular condiment bagoong, but there is much more to be explored by those not familiar with Ilocano dishes. At the eastern flank, Cagayan Valley’s food items deserve more appreciation such as the pansit Cabagan, sinanta and the mochi-like pawa of Piat. The Cordillera is home to several indigenous groups and has ethnic cuisines. The Tagalog province of Bulacan is rich in history and culture including the culinary one. Metro Manila, the melting pot, is where you can find sophisticated dining and many food innovations. And then Pampanga, which likes to be called the Food Capital of the Philippines, has a proud, rich and interesting culinary history, traditions and cuisine.

Thus, it is but apt that a northern Luzon food event is held here, particularly at the MarQuee Mall in Angeles City, Pampanga’s most urbanized area. Opened in 2009, the mall has become a favorable destination for shopping, dining and entertainment. With Big Bite! The Northern Food Festival, the mall ups the ante and offers both locals and visitors a one-stop showcase of the best of the northern Luzon gastronomic experiences.

The food market, which will happen for three days from October 18 to 20, 2013, at the MarQuee Park, will include over 100 vendors representing Pampanga, Metro Manila, Baguio City, Bataan, Bulacan, Cagayan, Ilocos, La Union, Nueva Ecija, Tarlac, Pangasinan and Zambales. Aside from the sale of foods, there will be also cooking demos, a cooking competition among culinary schools, the best heirloom recipe contest, food eating contests, and food sampling.

The food stalls will be offering fresh produce, cooked food, baked goods, desserts and much more. Things to look forward to are the native and traditional delicacies, especially the unusual kinds. Pampangan cuisine is expected to be the star of the event, and there are several Pampangan food stores and companies participating, including Nathaniel’s, which is known for its buko pandan; Kabigting’s, whose halo-halo, which uses carabao milk and carabao milk pastillas, and pansit palabok are well loved; Pampanga’s Best, popular for its tocino; the restaurant Apag Marangle, which will serve exotic dishes such as mole crickets (camaru) and stuffed frogs (betute); and Susie’s Cuisine, which is known to offer the best kakanins (rice-based sweets), particularly the tibok-tibok, a coconut cream and carabao milk pudding topped with fried coconut bits. In fact these stores have outlets in the MarQuee Mall. 

Kabigting’s halo-halo

Kabigting’s pansit palabok

 

Nathaniel’s famous buko pandan

 

Tibok-tibok, a coconut cream and carabao milk pudding topped with fried coconut bits, is popular among Susie’s Cuisine’s kakanins

Expect also the sisig, a favorite pulutan. The dish of mixed and chopped pork parts, usually the face and ears, served on a sizzling plate actually originates in Pampanga, along the train tracks in Angeles City, invented by the late Lucia Cunanan, who now has several branches of Aling Lucing’s restaurant. Another dish to expect is the kare-kare, a stew of vegetables, pork, beef or seafood in a thick peanut sauce, eaten with rice and bagoong alamang, salty shrimp paste. Pampanga lays claim to this perennial Pinoy favorite.

Big Bite affords visitors to meet celebrity cooks and chefs as some of them are invited to do cooking demonstrations. Owner of Bistro Filipino and the catering business, the Chef Laudico Group, and judge for Junior MasterChef Pinoy edition, Rolando Laudico will share his expertise. Former beauty queen and now cooking show host Sabrina Artadi of Sabrina’s Kitchen will also be gracing the event. Pampanga, of course, has a host of excellent cooks and chefs, and the most prominent two will be at Big Bite. Chef Sau del Rosario of Le Bistro Vert will be there, as well as Lillian Borromeo. Atching Lillian, as she is fondly called, welcomes visitors to her ancestral home in Mexico, Pampanga, to experience authentic and traditional Pampangan cuisine, and hear her talk about the province’s culinary heritage. Most likely she will demonstrating how to make the San Nicolas cookies, and Atching Lillian makes them in heirloom moulds.

Many people have recipes handed down to them by their forebears. You can be like Atching Lillian and share them via an heirloom recipe contest with a P20,000 prize at stake. The contest is open to legal residents of the Cordillera Administrative Region, Ilocos Region, the Cagayan Valley and Central Luzon. Entries will be accepted on Oct. 18, 7 to 10 a.m. at the MarQuee Park. 

Chef Rolando Laudico

Lillian Borromeo is a keeper of Pampangan culinary traditions and history

Celebrity chef and Pampanga native Sau del Rosario will do a cooking demo

Sabrina Artadi

Along with the culinary giants, student and emerging chefs will also demonstrate their kitchen skills via the Big Bite! Culinary Cook Off. Participating in this cooking contest are the culinary schools of Philippine Women’s University, System’s Plus College, Angeles University Foundation, NorthPoint Culinary Academy and Bulacan State University. The contest will be held every day of the festival from 3 to 5 p.m. On the other hand, those who can’t cook can eat; there will be eating contests. 

MarQuee Mall’s shoppers and patrons may also avail of the Big Banquet promo.  Every P500 receipt from a MarQuee Mall shop entitles the shopper to free food samples from selected vendors every day of the festival from 6 to 8 p.m. Big Bite! also features nightly music from live bands, making the festival a multi-sensory event which everyone can enjoy.

Big Bite! The Northern Food Festival is staged in partnership with the Department of Tourism, Department of Trade and Industry, Manila North Tollways Corp., Asian Food Channel, Cignal Digital TV, and Mercato Centrale Group. For further details and inquiries, call +63917-7527071 or email bigbiteMarQuee@gmail.com.  Like and follow MarQuee Mall’s social networking sites: Facebook.com/MarQueeMall, @MarQueetweets, and @iloveMarQueemall (Instagram).

A Gathering of Galleries: Manilart 2013 Reaches Outside Metro Manila

From left: ManilArt Foundation board director and ManilArt 2013 Media Relations Committee head Delan Robillos; SMX Convention Center director of sales Charry Casabar; Ciara Eadie of Archivo 1984; ManilArt Foundation board member and ManilArt 2013 Finance Committee head Robert Bjorn Santos; Skyjet Airlines president and CEO Dr. Joel Mendoz; dean of SoFA Design Institute Tobias Guggenheimer; National Commission for Culture and the Arts’ National Committee on Art Galleries head Amy Loste; SMX Convention Center assistant vice president of sales and marketing Marivic Marquez; Lifestyle Asia associate publisher Cheryl Tiu; Lifestyle Asia editor-in-chief Anna Sobrepeña; Diageo Reserve marketing executive Mara Chen; ManilArt Foundation board member and ManilArt 2013 art fair director Romana Go; and ManilArt Exhibitor Relations Committee head Rio Ambrosio

From October 9 to 13, 2013, prominent and emerging art galleries around Metro Manila will converge in the fifth mounting ManilArt at the newly inaugurated SM Aura Premier Convention Center in Taguig City.
Included is the Galleria Duemila, a custom-built gallery in Pasay City said to be longest running commercial gallery in the Philippines, having been established in 1975 by Italian-born Silvana Ancellotti-Diaz. Galleria Duemila, which specializes in contemporary paintings, sculptures, works on paper and installations, as well as rare secondary-market stock by modern Filipino masters, will feature its roster of artists including Raul Lebajo, Julie Lluch, Duddley Diaz, Nelfa Querubin, Lindslee, Margherita de Balzo, Onib Olmedo, Romina Diaz and Roberto Robles.

An exhibitor's booth during the ManilArt 2010 art fair

Street art demo brought indoors during the ManilArt 2010 art fair

On the other hand, Big and Small Art Company will banner its resident young artist Aleah Angeles, after presenting Ronald Ventura last year. According to gallery owner Dr. Joel Mendez, the figurative artist, whose painting Lazy Daisy was auctioned by Christie’s Hong Kong in 2012 for $7,759, almost twice its estimated original value of $4,138, will showcase her trademark lyrical and romantic large-scale paintings of young, innocent girls in a solo exhibit called “Seed.” Aside from using oil on canvases, Angeles ventured into a whole artwork featuring miniature paintings from top to bottom.
In an effort to showcase art outside the National Capital Region, this year’s ManilArt will show exhibitors from the regions. In addition to pioneer member/exhibitor Tam-Awan Village of Baguio City, the Amarela Gallery of Bohol; Charlie’s Gallery of Bacolod City, Negros Occidental; Yaru Nu Artes Ivatan of Basco, Batanes; and a huge contingent of Visayas-Mindanao artists presented by Qube Gallery of Cebu City will also join the art fair.
The rest of exhibitors include L’arc en ciel, Galerie Francesca, Galerie Nicolas, Archivo 1984, Vmeme Contemporary Art Gallery, Finale Art File, Quattrocento, Leon Gallery, Qube Gallery, Galerie Anna, Artes Orientes, Galerie Joaquin, Galerie Stephanie, Manila Contemporary, Blue and Gray Gallery, Paseo Gallery, Artery Manila, Arte Pintura Gallery, Renaissance, Galeria Delas Islas, Gallery Nine, Transwing Art Gallery and Gallery Big.
ManilArt is organized by the Bonafide Art Galleries Organization with governmental support through the National Commission for Culture and the Arts (NCCA) and support form the private sector including Lifestyle Asia magazine and the One Mega Group.
According to Imelda Loste, head of the NCCA’s National Committee on Art Galleries, ManilArt over the years has showcased over 2,500 works of Philippine artists. Attendance is also increasing. Last year, the four-day event at the SMX Convention Center of SM Mall of Asia registered about 11,000 visitors, mostly art patrons, collectors, enthusiasts and students.
Loste said that the ManilArt is timed during autumn in many parts of the world and when many big art expos are happening. They aim to make ManilArt a big art event of the country comparable to those abroad.
This year, the slogans for ManilArt are “Celebrating Variety” and “Art According to All” to emphasize “the continued government support, participation from other regions, and the private sector rallying behind the art fair.”
ManilArt will open with an invitational gala night on October 9, expecting to draw foreign and local dignitaries, art collectors and enthusiasts, government officials and heads of the industry, prominent artists and museum professionals. The regular run of the art fair will be from October 10 to 13, from 11 A.M. to 9 P.M.
Among the activities of the art fair is the Walking Tour for students and enthusiasts, to be held everyday (1 to 2 P.M., 2:30 to 3:30 P.M., and 4 to 5 P.M.). There will be a separate walking tour for bloggers, with lectures and workshops.
An art fair catalogue, sponsored by Lifestyle Asia magazine and the One Mega Group, will be available at the fair as well as new ManilArt merchandise featuring images of artworks. Parents who will be bringing children aged seven to 12 will get the chance to receive storybooks illustrated by noted visual artists.

For inquiries, call 910-8016 or 0917-3272529, or e-mail info.manilart@gmail.com.

 Aleah Angeles’s Rare Fairy Seed 3 (60 by 72 inches, oil on canvas) will be showcased in ManilArt 2013 

Still Smokin’ After Ten Years

The Off the Grill branch along Brick Road of the Santa Lucia East Grand Mall in Cainta, Rizal

On rainy nights, frogs come out and make noise, but they can hardly be found now in highly urbanized Quezon City, only in the logo and bright sign of a prominent bar and restaurant along Timog Avenue. The owner said they saw many frogs when they were building the now popular night spot and decided to put them in the logo, one holding a bottle of beer, another a microphone and the other a fried chicken, showing what Off the Grill offers—drinks, live entertainment and food.

“Well, (we chose) frogs because of their unique sound, (which) can definitely attract people. Frogs bring in good luck,” added one of the owners and operation manger Jeremy Sy, who insists of being called Boojie.

Located at the corner of Timog Avenue and Scout Torillo Street, Off the Grill is a large bar and restaurant that assumes the look of a warehouse, a vestige of the 1990s when the warehouse type and industrial look had become popular among bars. It is cavernous inside, the steel frame embellished with faux vines, and plastic chairs and tables spread on the 800 square meters of dining area fronting a large stage. There is a fake waterfall at one end and a well-stocked bar at another. A room closed off from the bar is a family restaurant. Open six to nine in the evening, it is well-lit and has a better ambiance, but it has large glass windows so one can see the live acts. The whole place can accommodate about 700 people. There is an additional 200 square meters for the kitchen and 400 square meters for the parking lot with 30 parking slots.

Sy said the area had many “bentahan ng gulong” (stores selling tires) and Off the Grill (OTG) was one of the pioneers there. Now, Timog Avenue and Tomas Morato Street are studded with restaurants and bars, a popular dining and night strip.

“Looking back, we never thought this will hit the market,” Sy recalled. “We were just a group of friends who wanted to have a place where everything is cool—music, ambiance, food. I guess it’s that kind of ‘experience’ that has brought us to where we are now, and which the people or the public come back for—the Off the Grill experience.”

Off the Grill opened in 2003, sporting the characteristics the owners wanted in a bar—a homey, garden set-up serving good food and having live bands. Over the years, it has become popular, especially among the professional types with the median age of 35 years old.

“Those who can spend,” Sy said. “We cater to the buying crowd.”

The beer is at P65, the most expensive in the area. But the advantage is the safety, Sy added. The bar-restaurant doesn’t attract the rowdy crowds, making it almost safe to bring the kids, and some do. One can hardly find a bouncer.

A popular attraction of the bar-restaurant is the live acts. Every night, Off the Grill features different bands and performers. Sy boasted that the bar-restaurant pioneered in having live bands and acoustic performances. In fact, some of the popular and award-winning performers started in Off the Grill. 

“We are proud to say that some of our country’s top performers in the music industry started their stints here in Off the Grill,” shared Sy, “the likes of Side A, Freestyle, Paolo Santos, UrbanNation, Richard Poon. And they are still very much part of Off the Grill.”

Through the years, guest  performances from MYMP, K24-7, True Faith, Mocha Girls, South Border, Brownman Revival, Princess Velasco, First Five, Duncan, Jimmy Bondoc and Saia continues to add glitter to its nightlife experience. Chopstiks, 7th Soul, Joint with Pau Chavez, Flow, Retrospect, Fat Session, Part 3, Milan, Deep Projek, Fair Ground, Big Night Out, Malik, Gentry, Pedo, Bloomfield, Luke Mijares, Alamid, Moymoy, Retro All-Star, Twisted Pair and Overdose have also graced the Off the Grill stage.

Brownman Revival

First Five

Freestyle

K24-7

  

MYMP

Princess Velasco

Paolo Santos, Jimmy Bondoc and Duncan

  

South Border

Saia with Duncan

 

True Faith

 Another aspect Off the Grill is proud of is the food. The menu is actually comprehensive for a bar with ample choices for appetizers, soups, salads, entrees, desserts, drinks and others. Popular chows are included as well as Filipino regional dishes, many of which are not offered in other bars. Additionally, they have their signature dishes labelled “OTG,” which Sy said are selling well along with their bestsellers such as the grilled tuna belly, the grilled squid, buffalo wings, sisig and crispy pata.

Among the appetizers the buffalo wings (P195) is the bestseller but they also recommend the cheese sticks (P95) and the French fries (P115). Aside from that, choices include buttered corn (P140), calamares (P195), chicharong bulaklak (P220), chicken wings (P160), crispy crablets (P150), crispy molo (P150), crispy tenga (P160), dinakdakan (P195), fish finger (P210), dried pusit (P175), garlic mushroom (P140), kilawin tuna (P220), kilawin tanigue (P220), lumpiang shanghai (P140), mashed potato (P65), nilasing na hipon (P230), onion rings (P150), peanuts (P80), potato wedges (P110), spicy tofu (P150), sugba’t kilaw (P275), tokwa’t baboy (P170), and vegetable sticks (P120).

This can be the entire menu for another bar but just a section in Off the Grill’s. In the soups, the bestselling is the classic bulalo (P320), but they also have clam chowder (P120), cream of asparagus (P120), cream of mushroom (P75), cream of wild mushroom (P120), nido (P75 per cup or P290 per bowl), nilagang baka (P195), papaitan baka (P135), seafood (P235), sinigang na baboy (P195), sinigang na hipon (P215), sinigang na salmon belly sa miso (P245), sinigang na tiyan ng bangus (P245), and sotanghon (P65 per cup or P200 per bowl).

Their vegetable dishes include ampalaya con carne (P165), Bicol Express (P155), broccoli with garlic (P170), broccoli with oyster sauce (P175), chopsuey (P180), kangkong lechon (P140) which is the bestseller, sizzling or adobong kangkong (P140), kilawing puso ng saging (P155), laing (P) and the Japanese stir-fried vegetables called yasai itami (P140) which is recommended. Filipino noodle dishes are aso offered—bihon gisado (P175), the bestselling birthday noodles (P195), lomi, (P175), pansit canton in seafood or pork (P195) and sotanghon gisado (P175)—as well as pasta (carbonara, P250;  grilled chicken diablo, P250; linguini in clam sauce, P280; and pesto, P280) and pizza (Hawaiian, P240; OTG, P250; pesto, P240; puttanesca, P240; and Supropia Fiesta de Pizza, P250). For sandwiches, they have the popular OTG (P210), cheeseburger (P140), clubhouse (P200), hamburger (P120), roast beef with fresh asparagus (P210) and Philly cheese steak (P220).

Seafood items are popular in Off the Grill such as the bestselling baked oyster (P240), ginataang plapla (P265), kilawing talaba (P160), shrimp and mushroom (P265), the bestselling Spanish gambas (P265), steamed fish filler (P250), steamed oyster (P215), steamed plapla (P195) and sweet and sour fish (P195). Sizzling plates have never become out of fashion, and they offer several varieties—chicken (P250), beef and mushroom (P255), pork sisig (P195), tuna sisig (P190), gambas (P285), salmon belly (P260), squid (P245), tokwa (P145) and hotdog (P105).

Crispy pata

Grilled tuna belly

Grilled pusit

Bulalo steak

The stars of the menu are in the Favorites and Grilled sections. The Favorites include adobong pusit (P160), bangus ala pobre (P160), beef caldereta (P250), beef salpicao (P280), binagoongan (P170), buttered chicken (P285), chicken cordon bleu (P205), crispy hito (P180), crispy kambing (P270), crispy pata (P490), crispy plapla (P190), patatim (P480), crispy squid heads (P), crispy tuna buntot (P295), fried chicken (P270), gising-gising (P260), kalderetang kambing (P280), kare-kareng baka (P270), lechon kawali (P225), lengua estofada (P280), pinaputok na plapla (P260), seafood kare-kare (P245), sweet and sour pork (P195), and salt and pepper spare ribs (P195). In the Grilled section, they have blue marlin (P135), boneless bangus (P235), chicken barbecue (P140), chicken inasal (P135), hito (P160), plapla (P60 per 100 grams), pusit (P90 per 100 grams), pork barbecue (P85 for two sticks), liempo (P180), pork spare ribs (P215), tuna panga (P85), salmon belly (P95), tuna belly (P95), tuna buntot (P85), chicken wings (P140), chicken tail (P140), chicken gizzard (P140) and chicken liver (P140). 

To go with these, they have rice cooked in different ways (P45 to P195) and salads (P95 to P180). Drinks include juices, shakes, tea, soft drinks, coffee, beers and different cocktails. Desserts range from halo-halo (P95) to ice cream maki (P80).

Sy said they will expand international cuisines offerings because many customers are asking for them. Actually, there will be several developments as the bar-restaurant celebrates its tenth year. One of the major ones is the establishment of branches, adding to its one branch along Brick Road of the Santa Lucia East Grand Mall in Cainta, Rizal.

“This year, we would like to spread some more, targeting to have five more branches, south-based, so that more and more people can get to share the Off the Grill experience,” Sy revealed, who dreams of expanding outside Metro Manila, particularly to Cebu, Davao City and Baguio City, in the next three years.

For the original bar, it will undergo a renovation because “it is already an old bar,” Sy admitted. The family restaurant will be turned into a fine-dining one, and there is plan to put up a dessert bar and a mocktail bar. A counter will be created for take-out orders.

They are now in intensifying the promotion of their catering services and “opening our prospects for franchising, which is our next big step,” Sy said.

With these developments, Off the Grills hopes to leap to greater heights and continue to make noise for another 10 years and beyond.

Off the Grill is at 69 Timog Avenue corner Scout Torillo, Timog, Quezon City, with telephone number 426-9773; and Brick Road, Sta Lucia East Grand Mall, Cainta, Rizal, with telephone number 571-7531.