The Lee Denim DIY Rip and Repair at SM Mall of Asia |
Jeans are some of the rare things that
only get better when worn, tattered, distressed, or old. While many articles
of clothing showing signs of age or wear and tear are sneered at, the good ol’
denim pants is an exception.
Closely associated with the working
man, jeans are ubiquitous wear, and people regard those marks of wear and tear
as badges of good labor, thus character. The denim pants is now worn by all
classes of people, and they are sold complete with wear, tear, rips, patches
and stains for urbanites who don’t have the chance to engage in arduous labor
or the time to have these desired effects on their jeans. Intentional ripping
and scratching are now part of the craftsmanship of jeans.
The next step is customization and
personalization of wear and tear to show not only character, but the creative
side of the owner as well. International jeans brand Lee recently held a
do-it-yourself event where customers can customize the signs of wear and tear,
as well the stains and repairs, and it proved to be tremendously fun.
The Lee Denim DIY Rip and Repair
series kick-started on May 29 at the SM Mall of Asia, for its campaign “Denim
Refreshment,” or breathing new life to the classic ripped and torn jeans by
doing them yourself, or at least have someone do it for you under your
instructions and predilections. The event also launched Lee’s 2015 line, the
Jade Fusion, a temperature-reducing wear crafted with natural jade known for
its heat-resistant property. The Jade Fusion improves breathability and manages
moisture to keep the wearer cooler. Also introduced was the Dry Fast, a
lightweight, soft and breathable performance cotton denim.
The Lee Denim DIY Rip and Repair
lasted for three days and had three stations. One chose first his/her Lee Jeans
at the Denim Bar. Men had a choice of the Zed fit and the Powell jeans, while
women had Jeggings in different blue and heritage jeans wash. And off one went
to the DIY stations. One station was the "Rip” where one chose parts for
distressing, slashing and grinding, as well as the extent—if they should be
light or heavy. The Repair station was for sewing and patchwork, while the
Paint and Monogramming station was where one could add his/her signature—applying paint stains or splatters, having brand badge stamped with your
name.
After these, one came away with jeans
tortured to acquire beauty and character and made precious, being infused with
personal style. Lee Jeans promises to hold more denim customization sessions in
the future.
The Rip station where one can distress the jeans |
The Repair station |
Add some splashes of paint |
Attaching the personalized label |
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