There
is a curious new pancake variety at the international restaurant
chain International House of Pancakes (IHOP). This new pancake is
dressed in a favorite seasonal snack — the bibingka,
the flat rice cake cooked over live coals and topped with slices of
salty duck egg (itlog
na maalat or
itlog
na pula)
and grated coconut meat, popularly associated with the Christmas
season.
The
so-called bibingka
pancakes
have generous slices of salty duck eggs and cheddar cheese between
two buttermilk pancakes, and sprinkled with muscovado
sugar,
shredded parmesan cheese and desiccated coconut meat. Topped with a
scoop of butter, they are served on banana leaf for a traditional
feel. Surprisingly, they taste like the real bibingka,
only much finer and tastier. The heavy rice flour is replaced by the
buttermilk mix, with which IHOP is known for. The eggs and the cheese
cut back the sweetness and provide a nice counterbalance.
The
bibingka
pancakes
were launched in time for the Christmas season, much beloved by
Filipinos, together with other new items concocted by IHOP
Philippines including the dulce
de leche pancake
and the Malagos Chocolate drink.
IHOP
does not only allow international branches to innovate and create new
dishes for their markets, it encourages the practice, said IHOP
Philippines brand manager Patricia Malong.
Since
it opened in the country early 2013, IHOP Philippines executive chef
Paolo Angelo Gutierrez has introduced several original items that has
become popular. The Filipino breakfast items, for example, was
introduced in March 2014 on limited time offer, but they became so
popular that the restaurant has decided to include them in the
regular menu. These Filipino breakfast items are the popular silog
combo
meals consisting of fried rice, fried egg and a meat such as the
tapsilog
(tapa,
sinangag
and
itlog
or
fried marinated beef, fried rice and egg), tosilog
(tocino
or
sweet cured pork), longsilog
(longganisa
or
chorizo), etc.
Now,
IHOP Philippines deems the Christmas season as the best time to
introduce new tiems on special limited edition offers.
“Holidays
are a big part of our campaigns,” said Archie Rodriquez, president
and CEO of Global Restaurant Concepts Inc., which owns and operates
IHOP in the Philippines. “We are proud to celebrate this joyous
season with our diners with a Filipino touch.”
Global
Restaurant Concepts Inc. also operates Ramen Iroha, California Pizza
Kitchen, P.F. Chang’s China Bistro, Gyu-Kaku and Morelli’s
Gelato.
“We
are very sure that these items bring back childhood memories of a
more traditional way of celebrating with family and friends in every
bite,” he commented, referring to the bibingka
pancake,
the dulce
de leche pancake,
and the hot Malagos chocolate drink. “These tasty treats combine
IHOP’s classic recipes with Filipino flavors, giving holiday diners
the best of both worlds.”
Compared
to the bibingka
pancake,
the dulce de leche pancake is much sweeter with the two buttermilk
pancakes filled with fresh bananas, spread with dulce de leche,
topped with a drizzle of dark chocolate syrup, and topped with
whipped cream.
IHOP
provides you with an excellent hot drink to accompany the new
pancakes — the hot Malagos chocolate drink. The drink is made from
single-origin cacao beans grown in the Malagos Gardens of Davao City.
It tastes almost like the beloved tsokolate
eh,
creamy and sweet, like velvet to the tongue.
Every cup of the Malagos hot chocolate is made with all-natural, single-origin beans grown and harvested by Davao’s farmers and cheerfully prepared at IHOP’s kitchen. |
Aside
from these Christmas items, IHOP Philippines also offers its recently
added items, including burgers and desserts.
Aside
from the worldwide favorites pancakes and omelets, burgers are also
popular in the Philippines. This is one American food item Filipinos
embraces to the point that it has been considered by many as a
comfort food, having grown up with it. So, the all-day breakfast
restaurant welcomes the burger in its menu. All burgers come with
IHOP’s own secret sauce along with a choice of seasoned fries or
onion rings.
Gutierrez’s
new burgers seem to be hybrids of two popular items. Western Hash
Brown Burger and the Sunrise Burger, for example, are burgers infused
with breakfast elements. The first is made with hash browns, American
cheese, tomatoes and bacon, while the Sunrise Burger with sun-dried
tomato pesto, red onion rings, American cheese and sunny-side-up egg.
On
the other hand, the Philly Cheese Steak Burger and the Cheesy Mac
Burger combine the burger with favorite American dishes. The former
is a classic Southern burger with provolone cheese, Philly meat,
green bell pepper, onions, mushroom and red potato seasoning, while
the latter is smothered with macaroni and cheese, bacon, lettuce,
dill pickle and more cheese sauce.
The
new dessert items are the bread and butter pudding, a slice of warm
bread pudding topped with a drizzle of banana caramel sauce, vanilla
sauce, honey-pecan nuts and a scoop of vanilla ice cream; and the
stuffed and rolled chocolate crepe, chocolate crepes with cream
cheese filling, choco hazelnut spread, vanilla sauce topping, dark
chocolate syrup, chocolate chips, a side of strawberries and a scoop
of vanilla ice cream.
With
these new items, the people behind IHOP Philippines hope to bring
more excitement to guests dining in their restaurants. The
introduction of IHOP was a major development in the local food
industry, attracting numerous foodies. The restaurant has been able
to sustain the interest of diners, opening three more branches this
year. It is aiming to further strengthen its presence in the
Philippines.
Branches
have opened at the Bonifacio Global City in Taguig City; the UP Town
Center on Katipunan Avenue in Quezon City; the SM Mall of Asia in
Pasay City; Century City Mall in Makati City; Filinvest City in
Alabang, Muntinlupa; and the Araneta Center in Cubao, Quezon City. A
branch at the Ayala Fairview Terraces mall in Quezon City will be
unveiled soon. IHOP is also looking to open branches in the provinces
outside Metro Manila as well as in Southeast Asia.
Aside
from adding branches, IHOP Philippines will also be offering catering
services for consumer and corporate events in onsite and offsite
locations.
“At
IHOP, Filipino diners get to enjoy all-day dining from original
buttermilk pancakes to sandwiches to ribeye steaks,” Rodriguez
said. “The brand has been serving delicious food for more than five
decades, from breakfast to dinner, and we are proud to create new
moments and memories with our diners here in the Philippines.”
Carbonara pasta. Fettuccini pasta tossed in velvety cream mixed with crispy bason, ham, fresh mushrooms and shredded Parmesan topped with sunny-side upp egg. Served with garlic bread. |
Italian chicken pasta. Grilled chicken over fettuccini pasta, spinach and mushrooms in a house-made tomato Alfredo sauce topped with shredded Parmesan. Served with garlic bread. |
Pot roast pasta. Chunks of moist, slow-cooked pot roast in a bed of creamy penne, mixed with sauteed tomatoes and a zing of sour cream. Served with garlic bread. |
Sriracha chicken and waffle. Two pieces of fried chicken covered in a sweet and spicy combination of butter pecan sauce and sriracha on a Belgian waffle with a scoop of whipped butter. |
IHOP
is open from 7 a.m. to 11 p.m. on weekdays and until 12 midnight on
weekends. For the Christmas season, the flagship branch at the
Bonifacio Global City accepting orders 24 hours a day and seven days
a week from Dec. 16, 2014, to Jan. 3, 2015. To know more, visit its
Facebook page (IHOP Philippines); follow its Twitter and Instagram
accounts (@ihop_ph);
or e-mail at ihop_ph@globalresto.com.
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