The
Department of Tourism (DoT) formally announced 2015 to be the Visit the
Philippines Year on September 4, 2014, during the launch its campaign at the
SMX Convention Center of SM Mall of Asia in Pasay City, coinciding with the
Philippine Travel Exchange (Phitex), intensifying DoT’s
tourism campaign and slogan “It’s
More Fun in the Philippines.”
Visit the
Philippines Year is bolstered by major events happening in 2015 such as the
visit of Pope Francis in January and the holding of the Asia Pacific Economic
Cooperation (APEC) Ministerial Meetings and Leaders' Summit here. DoT is taking
advantage of these events to entice more people to visit and explore the
Philippines in its bid to reach its 10 million foreign arrival goal.
"There is a tendency to think
tourism as an industry, as a business. When you think of tourism simply as an
industry or as a business, you would tend to miss the single most important
insight that makes the future of tourism a certainty, an exciting certainty for
the Republic of the Philippines," DoT Secretary Ramon Jimenez Jr. said
during the launch attended by foreign participants of Phitex. "Tourism is
a performance. That is what tourism is all about. Tourism is a country
performing at its best. We like to talk about 7,107 islands. I have news for
you. These incredible beautiful 7,107 islands of the Philippines are simply the
backdrop, the stage for a performance that can only be rendered by some of the
best performers as best tourism agents in the world. They're known as the
people of the Philippines."
He further explained: "The
performance of the Philippines is what some have described as a phenomenal
growth in tourism in the last four years. This is a country that had 22 million
domestic travelers in all our airports, bus terminals and sea ports as recently
as 2010. In 2013, 44 million travelers crossed domestic borders in the
Philippines. That statistic indicates that the performance is not just ongoing,
it is and outstanding and unforgettable performance. And what is performance in
touristic terms? Performance is the ability to turn strangers into friends, the
ability to turn times into memories, the ability to turn adventures into
unforgettable experiences. That is what the performance is all about."
DoT said Philippine tourism has
experienced robust growth because to the unprecedented support from the
national government, local governments and the private sector. For the first
six months of 2014, foreign tourism revenues amounted to P109.77 billion. This
is reinforced by the country's investment upgrades and high economic growth
performance.
"You do not go to a country simply
to see it. You go to a country to experience not just the country itself, but
your own humanity. And the Philippines is exactly all about," Jimenez added. "You know why there is a
tremendous excitement now over tourism in Asia? It is because the Philippines
has led the way in terms of allowing the rest of Southeast Asia to compete more
effectively not just as places but as people…If the Philippines is
the stage, if the Filipinos are the performers, your support will be the
applause. Because only the applause, only your support will encourage an even
better performance from the Philippines and the Filipinos."
Recently, the Philippines's aviation
safety rating was elevated to Category 1, and DoT believes this will also be a
boost to tourism not only for international flights but for domestic as well.
For Visit Philippines Year, DoT aims to have one major occasion every quarter
that would attract not only domestic but also international tourists to visit
the country.
Domingo Ramon C. Enerio III, DoT
Assistant Secretary for Tourism Planning and Promotions, laid out the events,
promotions and activities for 2015 Visit the Philippines Year, which are
categorized by interests and persuasions such as arts and culture, lifestyle
and entertainment, travel and adventure, sports and business.
The papal visit headlines the arts and
culture events. The much-anticipated visit will serve as gateway for visitors
to experience the country's numerous festivals as well as discover its heritage
structures such as centuries-old baroque churches.
For lifestyle and entertainment,
shopping and nightlife are being promoted, especially for the capital Manila,
that may interest tourists. Many international acts will come to the
Philippines next year, including the much awaited concert of boy band One Direction.
International events such as the Philippine Hot Air Balloon Fiesta and the
Philippine International Pyromusical Competition are likewise expected to draw
foreign visitors.
For adventure seekers, DoT is banking
on the country's natural wonders and biodiversity. Hiking, surfing and diving
are being promoted in such places as Siargao Island in Surigao del Norte, Bohol
and Cebu. Additionally, it is strengthening promotions for the Philippines'
Unesco World Heritage sites-the Ifugao Rice Terraces, Mount Hamiguitan Range
Wildlife and Sanctuary, the Puerto Princesa Subterranean River
The country has been a regular in many
international sporting events such as Iron Man and Xterra Triathlons, and CWC
International Wakeboarding Competition. Additional, there are numerous local
sporting events such as dragon boat races, marathons and triathlons that may
interest the active traveler.
For conventions and business
conferences, the Philippines is said to have ample facilities to host them. In
fact, it will be hosting the APEC Ministerial Meetings and Leaders' Summit,
which will be attended by 21 heads of state and 46 ministers, with about 10,000
economic leaders, support staff and international journalists.
Also, Visit Philippines Year will pave
the way for Philippine tourism for the planned regional economic integration of
Association of Southeast Asian Nations with measures that include the readiness
of the Bureau of Immigration to honor the common visas extended by all member
countries to those traveling to the Philippines.
To promote Visit Philippines Year 2015,
the DoT's Web site was redesigned, redirecting its home page to the "It's
More Fun in the Philippines" Web site
(www.itsmorefuninthephilippines.com), which was upgraded to include more
features to assist potential tourists, travel agencies and event organizers.
Additionally, the DoT has developed a microsite inside the "It's More Fun
in the Philippines" Web site to serve as directory to everything the
Philippines has to offer. Event organizers, tour agencies, companies and
individuals can register and promote their activities to an international
audience at www.phl2015.itsmorefuninthephilippines.com.
"What will truly sustain Visit the
Philippines Year 2015 campaign are the people themselves. I enjoin the
businesses, communities and locals, to play an active part in spreading and
amplifying our messages, enticing would-be visitors to come visit our
shores," said Jimenez.
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