To drum up interest and further the promotion of its Manila-Dubai route, the country's largest airline Cebu Pacific (CEB) is partnering with GMA Pinoy TV for a promo that will enable 100 Filipinos working in the Middle East to fly home for free.
"The 100 Lucky Juans promo is our way of recognizing OFWs' (overseas Filipino workers) hard work and significant contributions to the country. Their coming home on our maiden Dubai-Manila flight signifies Cebu Pacific's good news—they can now come home more often," said Lance Gokongwei, CEB president and chief executive officer.
CEB will launch its direct route from Manila to Dubai, United Arab Emirates, in October, the first Philippine carrier to do so. It will offer year-round fares starting at P6,999.
“We are committed to serving global Filipinos, wherever we fly,” Gokongwei declared. “Our hope is that by making fares much more affordable, frequent reunions for overseas Pinoys and their families will be possible via Cebu Pacific's low-fare, direct service.”
As a prelude, the 100 Lucky Juans promo will give free fares to OFWs on the maiden flight through a contest, which will open on May 13. It is open to all Filipinos working in the Middle East, aged 21 to 65 years old, who should be subscribers of GMA international channels and have not returned to the Philippines for at least one year.
Eligible contestants must “like” the Cebu Pacific official Facebook page, click on the 100 Lucky Juans tab, and answer the question: "How will I make my homecoming in the Philippines fun?"
CEB is offering many ways to answer this question. A contestant can make a photo collage, a two-minute video or an essay of 200 words or less. Entries will be judged on adherence to the theme (40 percent), creativity (30), length of stay in the Middle East (15) and number of Facebook likes (15).
There will be seven weekly winners during the contest and eight weekly winners on the last two weeks. Winners will get round-trip tickets from Dubai to Manila. Winners will be announced weekly from June 3 to September 2, 2013. They will fly to the Philippines on October 7, thus winners must be available on that date. They can use their return ticket to Dubai anytime until November 30, 2013.
"Our partnership with Cebu Pacific comes at an opportune time as we embark on providing greater premium and better service to our Kapuso viewers in the Middle East. We value Cebu Pacific's trust in our ability to reach the Filipino community in the Region, and commend their noble act of public service," said GMA Network chairman and CEO Felipe Gozon.
For more information, visit the official Cebu Pacific Facebook page at www.facebook.com/cebupacificair.
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