Saturday, March 07, 2009

I, Ipanema and the Earth

I must admit I am a Havaianas wearer. That imported and expensive tsinelas brand has become vogue in the country. Suddenly wearing tsinelas is chic. I was leery at the beginning and slowly became a fan, sort of. The rubber is soft but very durable, and the flip-flops come in different designs. There are other flip-flop brands from Brazil such as Ipanema. Their designs for men are limited, but the women’s are wide and interesting. Anyway, Ipanema recently launched their newest collection, and with it is their environmental campaign. Here is a release about the collection called GB Seeds:

Ipanema goes eco-chic with Gisele B√ľndchen Seeds Collection
Put your best foot forward and don fashion savvy flip-flops in funky and vibrant styles as the premiere Brazil based flip-flop brand, Ipanema takes on a new look this 2009 and introduces the GB Seeds Collection by famed Brazilian fashion icon, dubbed by Forbes magazine as “The World’s Top-Earning Model,” Gisele B√ľndchen!
Unique details adorn the latest GB Seeds Collection by Ipanema such as the forest-inspired print on its soles and the metal spiral button gracing the front sandal strap that symbolizes “the seed of life.” This metal emblem empowers each wearer to do their part and share in the campaign towards a lush Philippines by helping to spread the word.
With the vibrancy of Brazil’s people, life and most especially, the environment, the Ipanema GB Seeds Collection is actively working for a better environment through conscientious resource management.
Choose from a wide array of five diverse styles in eye-popping and vibrant hues.
The New Thong Fem, made with double straps, is perfect for casual strolls at the park or the beach!
Strut with ease with the classic thong-styled Thong Fem that adds that funky flattery on the go. Grab a pair in each color to match your every outfit whim!
Glamorize any outfit with eye-catching straps from Sand Fem. Up the ante and stylize your look when you adorn your feet with this style.
Thong Strap Ad combines the classic thong strap with a uniquely positioned horizontal strap, adding sophistication to one’s casual look.
Need a little height lift? Plataforma Fem is a wedged sandal that lets you look lean and tall. The three-strip strap detail also adds extra oomph to this style from the GB Seeds Collection.
As the summer season draws near, effortlessly transform your look from the beach to the bar with the Ipanema GB Seeds Collection. The ultimate flip-flop for the eco-chic and environment conscious, take a green stride by donning your favorite style from the GB Seeds Collection and joining in the movement towards a more lush Philippines today!
Ipanema is exclusively distributed in the country by ELRO Commercial and Industrial Corporation. Ipanema GB Seeds Collection for women are available in SM Department Store, Shoe Salon, Chocolate Clothing Company, Red Alert, Landmark, Freeway, Planet Sports, Crossings, Brent and Chloe in Pampanga, Stand and Stride in Cabanatuan, Chimes Davao, 25th Avenue Square Naga, Basix Bacolod and for other boutiques nationwide, kindly check the complete list at

The Walk the Green Mile event
Environmental group Haribon Foundation partners with ELRO Commercial and Industrial Corporation to organize a walkathon called Walk the Green Mile for the benefit of the Philippine rainforest. This is slated for March 21, 2009. Starting point is in front of Le Souffle restaurant in The Fort, Taguig City.
Those who purchased a pair of Ipanema flip-flops can join the walkathon. Moreover, part of the proceeds from purchase will go to the Road to 2020, the awareness campaign of Haribon, especially to its project of planting and growing native trees in one million hectares of rainforest until 2020.
You can register and grab prizes and freebies at the event. The first 30 persons to finish get a free pair of Ipanema GB Seeds flip-flops of their choice. The first 300 people to join and register on March 21 get a limited edition Ipanema Gisele Bundchen baller ID while the first 100 participants get shirts.
During the event, Ipanema GB Seeds flip-flops will be on sale with ten percent off. Three pairs, signed by Bundchen herself, will be raffled off. Registration starts at 3 P.M. while the walkathon starts at 5 P.M. For more information, contact Maricel Mabalot through number 7533647 to 48 local 103 or e-mail

No comments: