More than 70 JCI Philippines members, led by National
President Ivan Ruste, joined in the coastal cleanup
The “Sama Ka,
Let’s Protect Boracay!” coastal cleanup drew 252 volunteers
Even on a
stormy weather, Boracay was beautiful. The rows of resorts, stores and
restaurants that huddle along the shore of the famous White Beach of the
Philippines' foremost tourist island were silent in the early morning of Aug.
4, but the beach was rambunctious, spewing detritus of last night's party as
well as those from other shores. The beach cannot clean itself up in a short
span of time and it needs help. And help came from hundreds of people who
volunteered for a coastal cleanup. The volunteers were bouyed up by the fact
that Boracay was recently awarded the number-one island in the world by Travel+Leisure magazine based on a survey
of a number of tourists. This gave added impetus to take care of Boracay's
environment, which its main attraction aside from the establishments that crowd
in it.
The
coastal cleanup though was not brought about by the recognition. It was conceptualized
months ago by Junior Chamber International (JCI) Philippines for its social
responsibility campaign “Sama Ka,
Let’s Protect Boracay!”
Junior
Chamber International Philippines, formerly known as the Philippine Jaycees, is
an affiliate of the Junior Chamber International (JCI), which is a global, membership-based,
non-profit organization of young people aged 18 to 40 in more than 100
countries. Its members swear to take an active role to effect change as well as
help communities.
Through
the years, JCI Philippines, which has about 6,000 members all over the country,
has had many civic projects. The present national president Randolf Ivan Ruste,
a civil and geodetic engineer and a member of 12 years from Zamboanga City, is
inclined more towards environmental efforts. The “Sama Ka, Let’s Protect Boracay!” campaign is a major project under
his leadership and aims to develop awareness and generate funds for training
youth in environmental advocacies, tourism and hospitality industry. The
campaign kicked off with a coastal cleanup.
"Protecting
our natural resources, specifically our beaches, is an advocacy close to my
heart. This campaign, ' Sama Ka,
Let’s Protect Boracay!' is a call for everyone to do their share, no matter how
small, to ensure that the beautiful beaches that we enjoy today will be
inherited by generations to come," Ruste said in a speech before the
cleanup. "I want to have my own family someday, and I want my kids to see
the same Boracay that I've seen in my youth—beautiful and blessed with
spectacular sunsets. I want my kids to have the chance to appreciate the
world's best island. 'Sama Ka, Let’s
Protect Boracay!' is a way for me to achieve that. This project will make it
possible for our kids to inherit the beautiful natural resources we have."
JCI PR and
marketing officer Ana Pista shared, “As an organization committed to creating
positive change in the society, we see the preservation of the environment as
one of our key responsibilities. Boracay is one of the country’s treasures but
due to heedless commercialization, the island is slowly losing its beauty so we
want to do something about that.”
Administered
by Philippine Tourism Authority and the provincial government of Aklan, Boracay
Island has been for many years the country's number-one tourist destination,
drawing a total of 908,875 foreign and domestic tourists in 2011, which is a
16.57 percent increase over 2010’s 779,666 tourist arrivals. Tourist arrivals
in Boracay have increased consistently for the past several years. Many fear
the number of people has been taking a toll on Boracay's environment. For a
long time, there has been criticism of overdevelopment with structures being
constructed yearly to accommodate and entertain tourists. And these bring in
substantial tourism revenues, which have been increasing—from P11.9 billion in
2009 to P16.7 billion in 2011.
Officials from JCI Philippines, Boracay Foundation and
other organizations affix their signatures on the “Sama Ka, Let’s Protect Boracay!” banner to signify the start of the
campaign of acquiring as many signatures as possible for Boracay
From left: Adel Al Karis L. Lumagod, project officer/marine biologist, Boracay Foundation; Alexander Chok, 2012 National President of JCI Malaysia; Johnny Dayang, president of Boracay Global Press Corps; Ivan Ruste, National President of JCI Philippines; Miguel R. Labatiao, vice president internal and co-chair on environment of Boracay Foundation; Ryan Ravanso, JCI Philippines National Treasurer; Lanie Atanacio, JCI Philippines executive director; and Bernard Dy, JCI Philippines 2011 National President
Gradually
though, environmental measures are being put in place such as a sewage system. Environmental-friendly
practices were implemented by many establishments. The Boracay Foundation, an
organization of business owners in the island, also has environmental
activities such as coastal cleanup. Environmental fees are collected from
tourists to be used for the environmental projects on the island. Boracay is
clean compared to Metro Manila, which wallows in its own garbage and
environmental problems. But studies are yet to be conducted on the
environmental impacts of tourism and other factors on the island. Help from
outside is always welcome.
The JCI
coastal cleanup drew 252 participants from both private and public sectors
including Shangri-La Boracay Resort, Islander Bikers, Uno Corp., the Philippine
National Police, the Philippine Coast Guard, the Philippine Army, the
Philippine Red Cross, Sunshine Inns, Department of Environment and Natural
Resources, South West Tours, Megaworld, Aria, PCCI Boracay, Hama Japanese
Cuisine, The Informer, Boracay Island Global Academy, BIWC, Marian and Webster,
and Palassa Spa. In addition, 73 JCI Philippines members from other parts of
the country joined in. The activity was supported by establishments such as
Pearl of the Pacific Beach Resort, Sea Wind Beach Resort, Red Coconut Beach
Resort, Juice Bar, La Carmela de Boracay and Paradise Garden Beach Resort.
Major partners were the BFI and the local government of Malay, Aklan.
Starting
in Station 3 in the barangay of
Balabag, the volunteer group split into two and combed White Beach. About 90
kilos of non-biodegrable trash and 400 kilos of biodegrable trash, mostly
seaweed brought about by the habagat,
were collected. Most of the trash came from other areas, particular from the
Aklan mainland, washed up on the shore of Boracay. The garbage was turned over
to the materials recovery facility (MRF) unit of Balabag, one of three in
Boracay.
But the
"Sama Ka, Let’s Protect Boracay!"
campaign is not only about coastal cleanups.
"Aside
from the coastal cleanup, 'Sama Ka,
Let’s Protect Boracay!' is also a signature drive," said Ruste. "We
want to ask people to sign, to pledge their support of protecting the
beautifying our beaches. Each signature is one step towards achieving our goal.
For every signature that we get, JCI and its partner will donate P1. The money
will be used for lectures where we will teach elementary school kids of Boracay
how they can protect the environment. These lectures will also teach them how
they can promote the country's tourist spots. These will be done in October in
cooperation with the Department of Education."
The Philippine National Police, the Philippine Coast Guard,
and the Philippine Army also participated in the “Sama Ka, Let’s Protect Boracay!” coastal cleanup
About 90 kilos of non-biodegrable trash and 400 kilos of
biodegrable trash, mostly seaweed brought about by the habagat, were collected
During the coastal cleanup, JCI collected about 700 signatures, which translates to P700. The signature campaign is still ongoing. The second phase of the campaign in October will be highlighted by a fun run which will be participated by various JCI chapters all over the country and other stakeholders in Boracay. Ruste said that they plan to take their advocacy to other places such as Bohol, Pagudpud in Ilocos Norte, Palawan and Cebu.
"We
hope that the 'Sama Ka, Let’s Protect
Boracay!’ campaign will inspire people to do their share in preserving nature.
As they say, to whom much is given, much is expected. We have been blessed with
so much natural treasures so we have to be responsible stewards and start
acting to preserve what is left of these," Ruste declared.
For more information on JCI Philippines and its projects,
visit www.jciphil.com or www.jci.cc.